I’ve ghost-written for countless business leaders and other influential people, and I’ve trained a lot of young writers and communications professionals. One thing I’ve learnt is that you can always be a better writer. That’s especially achievable because the English language is such a contradictory, rule-breaking mongrel of uncertain parentage, that you can paint on its canvas in a lot of different ways.
Now when it comes to some of the essential elements of English grammar, it pays to be a pedant. Personally, spelling errors and botched apostrophe’s (see what I did there?) would be punishable by death if I ruled the world etc. etc. For a business (and by extension a professional person) to present themselves without regard to these essential conventions frankly makes them look stupid.
But whether you’re carefree about your commas, or pernickety about your parentheses, the people who I’ve got no time for whatsoever are the ultra-orthodox nut cases who wet their pants at the sight of a split-infinitive.
And misplaced modifiers? Don’t talk to me about misplaced buggering modifiers… OK, OK, so I accept that the syntax of a sentence could be more gracefully expressed in many of the instances where modifiers are misplaced, but come on… really? The only two clients that ever presented this objection to my work were basically missing the point about what the article/press release/opinion piece was trying to achieve: COMMUNICATION. Technically, they were right, but what the hell is that supposed to count for?
(Incidentally, if you want to know what a misplaced modifier is then feel free to Google it. That’ll be 20 seconds of your life you’re never getting back, by the way…)
There is a wonderful line by Lynne Truss in her book “Eats, Shoots and Leaves”. Following a brief analysis of appropriate scenarios for employing the comma, she offers her own rule to beat them all: “Don’t use commas like a stupid person.” I regard that as seriously good advice.
Content creators are not the Waffen-SS of the English language. Just remember what the content is for, and who it’s for.