After 15 years spent helping B2B technology companies get their stories told and heard, I’m hoping this blog is going to be worth a read.

That’s because great content is now at the heart of every marketing strategy.  If you want blurb about SEO and keywords then you’d better find it somewhere else.  This is about the craft of writing and creating valuable, worthwhile content to entice your audience, engage your influencers and compel your buyers.